Why this works:
the hook is a guy in one of the caps saying 'sorry guys i physically cant stop designing cool hats', which sets up the drop with a joke instead of a hard sell. then it's pov over plain concrete, same hand and same framing for every cap, each one named in small text like 'lasso' corduroy brown. flipping some caps over to show the inside label makes it feel like you're handling them in store. good takeaway: keep the framing identical so the product is the only thing changing.
