The Marketing Funnel
The funnel maps the customer journey from first noticing you to actually buying — content plays a different role at each stage.
Top of Funnel
Middle of Funnel
Bottom of Funnel
Top of Funnel
The awareness stage — someone sees your content for the first time and has no prior relationship with you. The goal is to get noticed and be memorable.
Content goal: reach and memorability, not conversion.
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Middle of Funnel
The consideration stage — they know who you are and are weighing you against alternatives. The goal is to build trust and show depth.
Content goal: trust and credibility, not just reach.
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Bottom of Funnel
The conversion stage — they’re ready to act. The goal is to remove friction and give a clear, confident reason to commit now.
Content goal: clarity and a clear call-to-action.
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