Why this works:
the hook does the job in one line: 'one shoot. more ways to sell.' over a strip of finished campaign stills, so you see the payoff before he explains anything. then he walks through the shot list in one- or two-word captions (full body, angled, waist up, details) with reference stills popping up above his head. it plays like a checklist you'd screenshot. a sales dashboard on screen and a 'comment shoot day' keyword at the end turn the advice into leads for his book. good takeaway: turn your process into a repeatable list and show the finished work while you explain it.
