Why this works:
two chairs dropped in the middle of a london street, both guys in matching corduroy (one olive, one black) with autumn leaves on the tarmac. it looks like a set without being one. 'todays question: what is a social norm you dislike?' stays pinned up top the whole time, so you know the premise instantly and start answering it yourself. the answer, about how weird it is to talk to strangers and how we should all be friendlier, is easy to agree with. calling it 'the walk home — 011' makes it a series people come back for. good takeaway: pick one repeatable question, one strong spot and coordinated fits, and number the episodes.
