Why this works:
this is a really repeatable series format. two chairs in the middle of a london street, one question per episode, and a little mascot logo with a 'today's question' card up top so you know what you're watching straight away. the question is open enough that guests bring real stories, like a lawyer who quit to start her own olive oil brand. good takeaway: lock in one setup and one good question, then let the guest do the work.
