Why this works:
'if you're new to this page' tells you exactly who this is for, so it works as a pinned intro for anyone landing on his profile. in 25 seconds he covers who he is (founder of cadence, father, husband), one line of proof ('one can on our website to dozens of products in thousands of stores'), with the can and site screenshot popping up as he says it, and why you should follow. good takeaway: make a pinned intro that gives your role, one proof point and what the series is.
