Why this works:
it's six seconds, one shot: him in a black hoodie walking up to a huge mural with a coffee, hood up and mostly turned away, while 'stay around ambitious people they'll never mock you for trying' sits dead center the whole time. the mural does the visual work, and keeping his face hidden lets anyone put themselves in it. it's short enough to loop before you finish reading. good takeaway: find a striking wall, walk into frame, and let one relatable line carry it.
