Why this works:
the text 'the lighting setups that i'll never stop using' sits over quick bts of her crew in a big daylight studio, then it jumps straight to the good part: a top-down lighting diagram next to the finished photo, with the actual settings (f/8, 1/250, iso 100) written on it. it's about ten seconds with no talking, so photographers end up pausing, screenshotting, and saving it. good takeaway: put the diagram right next to the result and let people copy it.
