Why this works:
he gives a format people half-know a name, 'the payload/carrier': someone peeling fruit keeps your eyes busy while the script does the talking, and brands are swapping the script for product. naming it makes the idea easy to remember and pass on, and he shows proof (a creator clip, then vescartes) stacked above his head while he explains. 'comment carrier for the workflow' turns all that into comments. good takeaway: give your format a name, then show examples of it.
