Why this works:
one handheld phone take at a kitchen counter. he holds up the wraparound shades, then grips them so the long pointed arms stick out of his fist like wolverine claws. the silly bit shows off how extreme the frame shape is better than a product shot would, and at 6 seconds with no talking it just loops. the caption skips the product and goes straight for attitude. good takeaway: find a dumb, quick way to use the product that shows off its shape.
