Why this works:
it opens tight on the pins, and a 'fugazi is not responsible' button does the branding, so there's no logo slapped on the edit. then it holds on the back of a two-tone shaved head in a busy park with a tuba going behind him, and only at the end does he face camera and grin into 'be happy,' in a plain serif. the warm, grainy film look makes it feel like found 90s footage, not a lookbook. good takeaway for a drop: let the details on the clothes carry the brand and save the face for the last beat.
