Why this works:
most of this is shaky, blurry handheld footage pushed right up against the jacket, so you're looking at the wool texture more than the model. it matches the 'raw, textured hand' line in the caption. it holds back the full look until the last couple seconds, when the camera finally settles on a clean full-length shot with the bag. good takeaway for a launch teaser: let the fabric carry the first few seconds and save the full outfit for the end.
