Fia Hamelijnck x Philips Sound Carousel

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Why this works:

the headphones never get a hard-sell product shot. they're just part of her workday: on her head while she pins up a campaign moodboard, laid out next to coffee, glasses and a tape measure, then worn as part of the outfit. the yellow and mint pop against grey concrete and white curtains, and they sit with the red flats and camo pants, so it reads as a styling choice. good takeaway: put the product in with your real work tools.

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