Daniel Macadangdang 'Who Invented the Idea' Carousel

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Why this works:

every slide runs the same line, 'who invented the idea that...???', in the same big yellow type, and each one swaps in a different freelance pet peeve: net 30 on urgent photos, paying for photo passes, exposure as payment, 'we don't have a budget.' any working creative sees their own gripe in there, which makes it easy to share and tag. the photos behind the text are him on the job with lenses and press lanyards, so it quietly shows he's a working photographer too. good takeaway: pick one phrase and run your industry's frustrations through it, one per slide.

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