Chad Cohen NYC Team Vlog Trailer

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Why this works:

it's a trailer for his youtube vlog, built around one line from a sit-down interview: 'we're just getting started'. that line runs over the city runs, team hangs and a spec shoot, so the montage feels like it has a point. switching between the white-framed interview with film dust and the handheld nyc stuff makes it look like a doc, not a day-in-the-life. good takeaway: find the one quote that sums up the vlog and cut the teaser around it.

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