Why this works:
he opens with 'maybe this idea will change your life' and then just reads someone else's old tweet thread out loud, so the screenshot does most of the visual work and he becomes the guy explaining it. his cut-out keeps sliding around to sit next to the part he's on, almost like a pointer. 'you can pause the video and read the rest' gives people a reason to save it. good takeaway: a thread you can't stop thinking about is a ready-made script.











