Why this works:
opening on 'i hate them' and keeping the 5s and 6s in is what makes this. the caption literally says 'not for everyone', so letting friends of the brand try on the flatlist collab and score it honestly backs that up instead of fighting it. the same white set and steel table for everyone keeps it tight, and the spec list (italian acetate, zeiss lenses) is saved for the end as a punchline. good takeaway: if your line is 'not for everyone', show the people it isn't for.
